For those who just started to use the Google Ads, it is a lit bit hard to find where the quality score is. Here, I…
When you run listing ads, you will see various numbers and indicators. Those indicators show the ad performance, such as the number of impressions, clicks,…
There are some important indicators for running listing ads of Google or Yahoo!, This time, let’s talk about how to improve the number of impressions…
In February 2021, Google announced a match-type change that will incorporate behaviors of broad match modifier into phrase match. As a result, the phrase match…
As a huge SNS service used by a huge number of users, Facebook ads have many benefits. Here are 4 benefits of Facebook ads. 1.…
An auction will occur each time when the ad is displayed. The advertisements posted on Facebook compete with each other and the ones who judged…
Facebook ads boast high targeting accuracy with an accurate database based on the real name system, but there are many things that can be done…
Facebook Ads is Facebook’s ad serving platform with high-precision targeting and delivery optimization. It features high targeting accuracy and a large number of reach based…
Once you have a list of search terms, it’s time to pick the keywords you want to exclude. There are various perspectives depending on the…
A negative keyword is often being mentioned when you are setting up an advertisement, including both Google ads and Yahoo ads. Let’s look at the…